The next golden apple of the hottest IOT smart dev

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IOT: the next "Golden Apple" of smart device manufacturers

there is no doubt that IOT and machine to machine (M2M) connection supported by embedded software, license and authorization represent a permanent change, which will have a far-reaching impact on every vertical industry served by embedded systems. The era of IOT has come. The concept of IOT well describes how the Internet connects traditional intelligent devices with a wide range of other physical assets, and allows these endpoints to generate and share data

almost every product will have Internet Protocol (IP) addresses and communication functions: not only network and telecommunications equipment, but also industrial equipment, such as buildings, medical equipment, test and measurement systems, construction equipment, oil and gasoline machines, which will be connected to other equipment and services through the network

this is not far fetched. Gartner released a report entitled "the era of IOT is coming" in September, 2011. In the report, the company recommended that chief information officers (CIOs) and it leaders should formulate a response strategy by the middle of 2012

the trend of Internet popularization has been very clear. There are different terms in different industries: machine to machine communication, intelligent device management, telematics, telemedicine and intelligent infrastructure are some good examples. According to Gartner's prediction, by 2020, there will be more than 0 billion permanent connected devices and more than 200 billion indirect connected devices in China, the world's largest PA66 market

market opportunities are attracting smart device manufacturers. They have to redesign their products to change the fixed and unconnected equipment into a flexible seamless system. To do this, manufacturers must understand and adopt a software centric approach to manufacturing and selling hardware

in this new mode, embedded software controls the function or configuration of the device. For example, the traditional practice of manufacturers may be to produce series chips with two cores and series chips with four cores, and the manufacturing costs are x and Y respectively

embedded software generally comes with embedded license and authorization management solutions. Manufacturers control the increase of configuration by manufacturing a single physical unit at a lower Z cost, while the embedded software configuration controls the number of actually activated cores

during manufacturing, some chips are configured with two cores, and some chips are configured with four cores. Then the chips with different configurations are sold continuously at different prices according to different configurations, but the manufacturing process and inventory are effectively simplified and simplified. In this way, the manufacturing cost of the chip is reduced by reducing the number of SKUs. At the same time, the chip model can be modified to meet the differentiated market demand

when using embedded software, the design process of equipment or components will generally change. At this time, it is no longer manufacturing a comprehensive discrete device configuration, but using embedded software to achieve the target configuration. In the simplest model, when the device starts, the code reads the available configuration or license rights corresponding to the number of cores. The chip then judges whether to work in dual core mode or quad core mode according to the reading results

determining the content of different configuration descriptions is an important part of the design process, and the specific content depends on the device type. In some cases, the configuration may be a simple on-off switch for a discrete part of an element; In other cases, the configuration describes values or sets of values within a range (E. G., device capacity, the number of ports activated by a router, or the resolution available to the camera). The dual core or quad core chip case described in this article is a boundary case, which can be implemented with any interpretation

in addition, the use of embedded software can generate new and valuable opportunities, such as the ability to design devices that support field upgrades. Field upgrade can help users of low-end systems upgrade to high-end systems in the future without returning the equipment to the manufacturer or dealer and replacing it with a new high-end unit

this is an important advantage for devices connected to the Internet. The manufacturer shall design the embedded license copyright that can be upgraded, and provide a mechanism that allows the user to purchase the upgraded code to unlock more functions (such as the application running on the host system). In the previous example, the interconnected dual core chip configuration can be upgraded to the quad core chip configuration

this kind of embedded licensing mode has been successfully applied to many mobile devices with unlocked GPS function, routers sold in different levels according to the number of supported ports, and cameras with different available authorization signal processing algorithms

when turning to a software centric model, smart device manufacturers must consider the following key aspects:

1. protecting large transactions against change is broader than just engineering or product management, and requires coordination between different business departments

2. understand the traditional software licensing methods and their verified methods that can be used in the intelligent device environment

3. determining the appropriate software license consistency policy will reduce the price, implementation mechanism and a wide range of possible options of ecoflex ○ r to a certain extent, and it is expected that the flexibility required to make changes with the change of business conditions in the future

4. understand that the difference between providing hardware and digital goods must coordinate the distribution mechanism, but may be unique

5. understand that the software value life cycle is opposite to the one-time hardware transaction, which is a continuous process and will be purchased continuously based on the client

6. create business processes to support the software value cycle

7. realize the user self-service entrance, which can reduce the operation cost of the universal disk reading experimental machine, and increase the user's acceptance of the software

8. define and implement product management and marketing strategies

9. realize sales training and compensation policy sales does not refer to the number of hardware products sold, but to promote value

10. maximize revenue and profit by continuously fine-tuning product development, delivery and operation strategies

through the use of embedded software for license and authorization management, the connected devices created by manufacturers can generate new revenue streams, protect intellectual property rights, and realize the manufacturing from configuration to order, greatly reducing inventory, while promoting the company to make a more positive response to the changing market conditions

when manufacturers turn to embedded software and connected devices, they must also give full consideration to the management and support departments related to this new model, especially when selling to other business departments. For example, the IT operations team in the purchasing department may want to control some or all of the processes. This means infrastructure changes, including the need to link the connected system to the IT operation management center, and then collect, filter, analyze and respond to the data from the new system through this center

good social effects have been achieved. No matter how each equipment manufacturer implements these strategies, IOT and M2M connection supported by embedded software, licensing and licensing undoubtedly represent a permanent change and will affect every vertical industry

as suggested by Gartner, wise companies have deeply understood the size of this opportunity and are actively formulating strategies for this change. Some companies have already put in place

for a company that has not yet embarked on this path, it needs top-down desire, imagination and creativity, as well as suggestions from experts and leading members from all walks of life, so that a hardware company can think and act like a software company

Copyright © 2011 JIN SHI